159 space logos

[paulseamer]

Closes #159, Closes #158

Desktop

Mobile

[yiwen-h]

🙌 This looks so much better to me and is also more idiomatic use of zensical

However, I will leave this to @DCEW / @StatsRhian to approve as they are primarily responsible for layout/UX

[Nat-Stephenson]

Apologies, I am a little late to this. Please may I just check where the NHP logo has come from? The reason I am asking is that what I have been told is the NHP logo looks slightly different to this.

I am aware that in the service design manual it does give flexibility to the ranging, but typically for digital this is done to the left and not the right, and this seems to be how the original NHP logo is formatted for the program. I am also unsure of the line between the logos as again I don't know if this is something agreed in the manual (if we are trying to adhere to the NHS service manual) :).

I have added the link here for reference and ease- https://www.england.nhs.uk/nhsidentity/identity-guidelines/organisational-logos/

[paulseamer]

Apologies, I am a little late to this. Please may I just check where the NHP logo has come from? The reason I am asking is that what I have been told is the NHP logo looks slightly different to this.

I am aware that in the service design manual it does give flexibility to the ranging, but typically for digital this is done to the left and not the right, and this seems to be how the original NHP logo is formatted for the program. I am also unsure of the line between the logos as again I don't know if this is something agreed in the manual (if we are trying to adhere to the NHS service manual) :).

I have added the link here for reference and ease- https://www.england.nhs.uk/nhsidentity/identity-guidelines/organisational-logos/

Interesting! I emailed a senior manager in the programme and asked if they could get someone to supply a logo image file. I used the file they sent me. I can't see an obvious difference with the examples shown in your link - what am I missing? Now I've started looking there seem to be versions of the NHP logo in the wild that are left-aligned (but the link suggests right-aligned is the standard). Right-aligned also looks better next to the SU logo (also right-aligned).

I added the grey line. Just an experiment really to see if it helped with visual separation. I'm not wedded to it, very easy to remove.

With regard to standards, I imagine we're alredy breaking them by using the SU logo 😀

[DCEW]

Is there an argument to link the logos together in a way that makes it easy to reproduce their relative size and position in other places (thinking about making sure tool and docs look the same)?

[Nat-Stephenson]

Interesting! I emailed a senior manager in the programme and asked if they could get someone to supply a logo image file. I used the file they sent me. I can't see an obvious difference with the examples shown in your link - what am I missing? Now I've started looking there seem to be versions of the NHP logo in the wild that are left-aligned (but the link suggests right-aligned is the standard). Right-aligned also looks better next to the SU logo (also right-aligned).

I added the grey line. Just an experiment really to see if it helped with visual separation. I'm not wedded to it, very easy to remove.

With regard to standards, I imagine we're alredy breaking them by using the SU logo 😀

Thanks, that context is helpful. To clarify, the difference I was referring to is the overall alignment and arrangement of both the NHS logo and the NHP wording.
Both versions appear to be approved logos, but they are potentially intended for different circumstances. The version aligned to the right appears to be more commonly used in documents and other formal materials, which may explain why it was supplied when a general logo file was requested.
For digital use, the guidance linked above shows the NHS logo and accompanying wording aligned to the left. This is also how the programme presents itself in its digital signatures, on its NHS Futures page and on the NHP Academy website.
For that reason, it seems sensible to mirror NHP’s existing presentation across its digital spaces as this would just allow a level of consistency with the programme.

For the SU logo, my understanding is that we would follow the partnership logo guidance, which I am happy to seek further advice and support around as I do feel that there would need to be space for flexibility, but I may be mistaken in this.

[Nat-Stephenson]

Is there an argument to link the logos together in a way that makes it easy to reproduce their relative size and position in other places (thinking about making sure tool and docs look the same)?

Hmmm there is guidance around needed spacing around and between logos and although I applied this in the original mockups it didn't seem to maintain it when it was pulled across as a single image. I am unsure if a single image is the answer here, and maybe this needs to be thought about a little more.