diff --git a/changelog.mdx b/changelog.mdx
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+++ b/changelog.mdx
@@ -7,6 +7,19 @@ keywords: ["changelog", "API updates", "release notes", "what's new", "API chang
To subscribe to updates, please [**“Turn on notifications”**](https://help.x.com/en/managing-your-account/notifications-on-mobile-devices#:~:text=In%20the%20top%20menu,%20you,you%20would%20like%20to%20receive) for [**@API**](https://x.com/api). You can also follow this changelog in your feed reader via the [**RSS feed**](https://docs.x.com/changelog/rss.xml).
+
+ ### This week on the X developer platform
+
+ #### New features
+
+ - **Conversion API Google Tag Manager server-side template (X Ads API).** Advertisers can send website conversions through the official **X Ads Conversion API (Official)** tag in a Google Tag Manager server container, without writing Conversion API request code. See [Set up the Conversion API with Google Tag Manager](/x-ads-api/measurement/gtm-server-side).
+ - **Lead Generation API (X Ads API).** Create and manage native lead forms, attach a form to a card with the `LEAD_FORM` destination, and export submitted leads as JSON, CSV, or XLSX. The Leads API requires the Campaign user permission; lead exports are restricted to account administrators. See the [Lead Generation API](/x-ads-api/lead-generation).
+
+ #### Updates
+
+ - **`REGIONS` segmentation for Analytics (X Ads API).** Asynchronous analytics jobs now support `REGIONS` as a `segmentation_type`. The `country` parameter is required when requesting a regional breakdown. See [Metrics and Segmentation](/x-ads-api/analytics#metrics-and-segmentation).
+
+
### Conversion API Google Tag Manager server-side template